Research a company before you decide
Before you buy a share, write down what the company does, what its numbers show and what could go wrong. This worksheet helps you organise research. It does not give a buy or sell rating.
By: Kashif Hameed Malik, Director at Hawks Global.
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1. Identify your company and sources
Begin with the company’s own reports and announcements. The PSX Data Portal is a starting point for finding listed-company information. Check the reporting period, publication date and whether figures are consolidated or standalone. Read notes to the accounts as well as the summary.
2. Understand the business
If you cannot explain the business simply, pause your decision and research further.
3. Compare the numbers
Use comparable periods. Note revenue, profit, earnings per share, operating cash flow, borrowings and interest costs for the latest year and earlier years. Record units—rupees, thousands or millions—to avoid misleading comparisons.
4. Ask what the price assumes
A good business can still be expensive. A low share price alone does not make a company cheap. Compare valuation with the company’s own history and relevant peers, then explain any differences in growth, debt or risk.
A simple P/E example
In an imaginary example, a share price of Rs. 120 divided by annual earnings per share of Rs. 12 gives a P/E of 10. That ratio is a question to investigate, not a buy signal. Losses, one-off gains and different business models can make comparisons unhelpful.
5. Write down the risks and your plan
An RSI near 30 does not automatically mean a share should be bought. A price can keep falling. Company research, market conditions and risk planning still matter. This worksheet does not determine what is suitable for your personal circumstances.
6. Choose your next learning step
You do not have to place an order today. Write down missing information, questions for your instructor and the date when you will review the company again.
Use the First Trade Checklist when you are ready to review the order process.
Want help understanding the process?
The live PSX Foundation Course is PKR 15,000. Ask the team for the current schedule, included support and access terms before enrolling. Recorded lessons are being prepared.
Educational preparation only. No promised return, stock recommendation or automatic suitability assessment. Verify current source data before acting. Avoid putting identity documents, passwords or account details in your notes.
